Ay'up duck, I'm James 👋

I'm a designer, leader, founder, knows-about-enough-to-be-dangerous engineer, systems lover, vibe coder, AI-guy.

I Co-founded Jitty (raised $2m from Google's AI fund) and before that I founded Twist and worked with a bunch of fantastic early-stage companies like Lightyear , Veed & Boomfi .

I've also worked on global consumer products and led cross-functional design teams at companies like Klarna , Deliveroo , Freetrade & Habito .

Full experience on LinkedIn ↗

Case studies

Leader Designer Founder

Deliveroo

Deliveroo Plus

Led design for Deliveroo Plus, a subscription offering free delivery to boost loyalty and order frequency. Launched in 6 UK cities, saw a 40% lift in high-frequency users and 60% trial-to-paid conversion. The most successful product launch in Deliveroo’s history.

Deliveroo

Quick Reorder

Quick Reorder helps Deliveroo customers reorder favourites in seconds. Designed for speed and built using existing components, it boosted conversion by 80% and drove higher order frequency among regular users.

Deliveroo

Abadoned Basket

Abandoned Basket was a smart nudge to bring users back after they left items in their cart. By sending a personalised push with restaurant and item details, we lifted same-day conversions and re-engaged user, all within a lightweight, testable MVP.