Ay'up duck, I'm James đź‘‹
I'm a designer, leader, founder, knows-about-enough-to-be-dangerous engineer, systems lover, vibe coder, AI-guy.
I Co-founded
Jitty
(raised $2m from Google's AI fund) and before that I founded
Twist
and worked with a bunch of fantastic early-stage companies like
Lightyear
,
Veed
&
Boomfi
.
I've also worked on global consumer products and led cross-functional design teams at companies like
Klarna
,
Deliveroo
,
Freetrade
&
Habito
.
Case studies
Habito
Non-transactional dashboard
Led the creation of a new NTC (non-transactional customer) dashboard at Habito to better support early-stage buyers. Shifted 80% of traffic into a self-serve experience with tools to reduce anxiety, explain the mortgage journey, and boost readiness. Achieved 49% conversion.
Habito
Universal Dashboard Framework
Led a cross-crew redesign at Habito to unify fragmented mortgage dashboards into a cohesive, intuitive experience. Introduced a dynamic task framework, timeline, and replay cards to reduce confusion, streamline UX, and lower support queries. Early feedback is very positive.